Njengoko abantu behlawula ngakumbi ukhuseleko lokusingqongileyo, impilo kunye nendlela yokuphila esizinzileyo, iiseti zengqolowa yengqolowa, njengohlobo olutsha lwetafile yendalo, ngokuthe ngcembe befumana inkoliseko phakathi kwabathengi.Iiseti zengqolowa zengqolowaYiba yintshayelelo entsha kuShishino lweTafile kunye neNdalo, eDekiswe kwaye inobuhlobo. Eli nqaku liza kuhlalutya ngokunzulu kwiiseti zendawo yokubeka yengqolowa, kubandakanya imfuno yentengiso, ubuchwephesha bobuchwephesha, ubume bemihlaba yokhuphiswano kunye neminye imiba, ukubonelela ngokubhekiseleiinkampaninabatyali mali.
2. Iimpawu zeIiseti zengqolowa zengqolowa
(I) yendalo kunye neyesingqongileyo
Iiseti zengqolowa zengqolowa zenziwe ikakhulu ngezinto zendalo ezinje ngengqolowa yengqolowa, azinazo izinto eziyingozi, kwaye zinobuhlobo bokusingqongileyo. Emva kokusetyenziswa, banokuba nakancinane ngokwemvelo kwaye abayi kuyingcolisa indalo.
(Ii) UKhuseleko neMpilo
Iiseti zokucheba zengqolowa zivavanywa ngokungqongqo kwaye ziqinisekisiwe kwaye zihlangabezane nemigangatho yokhuseleko lokutya. Ayinazo izinto eziyingozi ezinjengeentsimbi ezinzima kunye neeplastiki, kwaye aziyi kubangeli ingozi kwimpilo yabantu.
(Iii) ukukhanya kwaye uqine
Iiseti zengqolowa zengqolowa ziseti zengqolowa zilula kwaye zilula ukuyiphatha. Kwangelo xesha, banamandla aphezulu kunye nokuqina kwaye kunokumelana noxinzelelo oluthile kunye nefuthe.
(Iv) intle kwaye ifashoni
Ukuyilwa kwembonakalo yeeseti zengqolowa kwengqolowa kuyinto elula kwaye inemibala eqaqambileyo kunye nemvakalelo ethile yefashoni. Ingadibana neemfuno zabathengi ukuba ubuhle kunye nobuhle.
3. Uhlalutyo lwemfuno yentengiso
(I) Ukuphuculwa kokwazisa ngendalo
Ngobukrelekrele obukhulayo beengxaki zehlabathi, imfuno yabantu yeemveliso zabantu eziyindalo ziyaqhubeka zisanda. Njengeetafile ezinobuhlobo obusingqongileyo, i-chelery yengqolowa ibeka intlanganiso yokuphila kwabantu abathengi ngokusingqongileyo, ke imfuno yentengiso iyaqhubeka ukwanda.
(Ii) Ulwazi oluphuculweyo
Ingqwalaselo yabantu ekukhuseleni ukutya kunye nempilo iyaqhubeka nokunyuka, kwaye iimfuno zabo zokhuseleko kunye nococeko zetafile ziyaqhubeka zingaphezulu nangaphezulu. Iiseti zengqolowa zengqolowa ziseti zengqolowa aziqokelelene nezinto eziyingozi kwaye zihlangabezane nemigangatho yokhuseleko lokutya, ngoko ke zithandwa ngabathengi.
(Iii) Ukunyuka kokhenketho kunye nemisebenzi yangaphandle
Ngokunyuka kwendawo yokhenketho kunye nemisebenzi yangaphandle, imfuno yabantu yetafile enobuhlobo obuphathekayo nenobuhlobo buqhubeka. Iiseti zengqolowa zengqolowa ziseti zengqolowa zilula kakhulu, kulula ukuzithwala, kwaye zilungele ukusetyenziswa kwezokhenketho kunye nemisebenzi yangaphandle, ke imfuno yentengiso iyaqhubeka ukwandisa.
(Iv) Inkxaso yemigaqo-nkqubo karhulumente
Ukwenzela ukukhusela indalo esingqongileyo kwaye unciphise ukungcoliseka kweplastiki, oorhulumente bamazwe awahlukeneyo bazise uthotholo lwemigaqo-nkqubo yokukhuthaza ukusetyenziswa kwetafile yobuhlobo bokusingqongileyo. Njengeetafile ezinobuhlobo bendalo, iiseti zengqolowa zengqolowa zixhaswe yimigaqo-nkqubo karhulumente, ke amathuba entengiso abanzi.
Iv. Iindlela ezintsha zokuveliswa kwetekhnoloji
(I) Izinto ezintsha
Ukuphuhliswa kwezixhobo ezintsha zengqolowa
Okwangoku, iiseti zeflethi yengqolowa zenziwe ngeendlela zendalo ezifana nengqolowa yengqolowa. Ukwenzela ukuphucula intsebenzo kunye nomgangatho weemveliso, amashishini aphuhlisa izixhobo ezitsha zengqolowa, njengokuqinisa izixhobo zengqolowa zengqolowa, njl.
Ukuhlola ezinye izinto zendalo
Ukongeza kumdlalo wengqolowa, amashishini akwahlolisisa ezinye izinto zendalo, ezinje ngesitatshi sengqolowa, i-biber ye-bibeo, njl njl, ngokwenza ubuhlobo bendalo. Ezi zixhobo zendalo zineempawu zazo kunye nezibonelelo kwaye zinokuhlangabezana neemfuno zabathengi abahlukeneyo.
(Ii) Inkqubo yemveliso intsha
Ukuphuculwa kwenkqubo yokubumba
Okwangoku, inkqubo yemveliso yeeseti zeflethi yengqolowa ikakhulu ibandakanya inaliti yokubumba, njl njl. Ukuze uphucule iteknoloji yemveliso, njengokwamkela iiparamitha ezixineneyo, njl.
Ukwazisa izixhobo zemveliso ezenzekelayo
Ngokwanda okuqhubekayo kweendleko zabasebenzi, amashishini akwazisa izixhobo zemveliso ezenzekelayo ukuphucula ukusebenza nokunciphisa iindleko. Izixhobo zemveliso ezenzekelayo zinokuqonda ulawulo lwenkqubo yemveliso kunye nokuphucula umgangatho wemveliso kunye nokuzinza.
(Iii) Uyilo lweMveliso
Uyilo lomntu
Njengoko imfuno yabathengi yeemveliso zobuqu iyaqhubeka nokunyuka, iinkampani zisenza uyilo olusentlungwini, njengokucwangciswa kweendlela zetafile kunye nemibala. Uyilo olwenzekileyo lunokuhlangabezana neemfuno zabathengi kwaye unyuse ixabiso elongeziweyo lemveliso.
Uyilo oluninzi
Ukwenzela ukuphucula ubuchule kunye nokufanelekileyo kweemveliso, iinkampani zisenza uyilo oluninzi, ezinjengokuyila iiseti zetafile ezifana neebhokisi zetafile kunye neengxowa zetafile, ezilungele abathengi ukuba bathwale kwaye basebenzise.
V. UKUHLAZIYWA KOKUFUNDA
(I) Imeko yangoku yokhuphiswano lwentengiso
Okwangoku, itafile yengqolowa yeBhola ekhatywayo ikhutshiwe ikhuphisane kakhulu, kwaye ezona ntlobo ziphambili [Brand Igama le-1], [IGAMA LESI-3], njl njl, kwaye izabelo zentengiso zikwahlukile.
(Ii) Uhlalutyo olunokhuphiswano
Inzuzo ye-brand
Ezinye iimpawu ezaziwayo zinolwazi oluphezulu kunye nodumo emarikeni, kwaye abathengi banokuthembela kakhulu kwiimveliso zabo. Aba brand banokonyusa isabelo sentengiso kwiimveliso zabo ngentengiso ye-brand kunye nokukhuthaza.
Impembelelo yeMveliso
Ezinye iinkampani zigxile kumgangatho wemveliso, sebenzisa izixhobo ezikumgangatho ophezulu kunye neenkqubo eziphambili zemveliso yokuvelisa iseti yemgangatho ephezulu yengqolowa. Ezi mveliso zikhuphisana kakhulu kwintengiso.
Inzuzo yamaxabiso
Ezinye iinkampani zibonelela ngamacala aphantsi kwengqolowa ephantsi kweenkqubo zokuvelisa kunye nokunciphisa iindleko zemveliso. Ezi mveliso zinokhuphiswano oluthile kwiimarike ezibuthathaka zamaxabiso.
Inzuzo entsha
Ezinye iinkampani zigxile kubuchwephesha bobuchwephesha kunye noyilo lwemveliso, kwaye uqhubeke ngokuqhubekayo kwiimveliso ezintsha kunye nemisebenzi emitsha yokufezekisa iimfuno zabathengi. Ezi nkampani zinezinto ezinamandla ezomeleleyo kwintengiso.
(Iii) Uhlalutyo lweqhinga lokhuphiswano
Isakhiwo sophawu
Iinkampani zinokuphucula ulwazi kunye nodumo kunye nokuseka umfanekiso ofanelekileyo wentengiso ngentengiso kunye nokukhuthaza. Isakhiwo sobukhulu sinokubandakanya intengiso, imisebenzi yonxibelelwano, intengiso yemidiya yentlalo kunye nezinye iinkalo.
Imveliso yemveliso
Iinkampani zinokuqhubekeka ngokuqhubekayo kwiimveliso ezintsha kunye nemisebenzi emitsha ngobugcisa bobuchwephesha kunye noyilo lwemveliso intsha ukuze uhambelane neemfuno zabathengi. Imveliso yemveliso inokuphucula ukhuphiswano olusisiseko lwamashishini kunye nokwandisa isabelo sentengiso.
Isicwangciso samaxabiso
Iinkampani zinokwenza izicwangciso ezifanelekileyo zamaxabiso esekwe kwimfuno kunye nokhuphiswano. Izicwangciso zamaxabiso zinokubandakanya iindlela zexabiso eliphezulu, iindlela zexabiso eliphantsi, iindlela zamaxabiso ezahlukileyo kunye neminye imiba.
Ukwanda kwesitayile
Iinkampani zinokonyusa ukugubungela iimveliso zemveliso ngokwandisa izitishi zentengiso. Ukwanda kwesitayile kunokubandakanya ukuthengisa kwi-intanethi, ukuthengisa ngaphandle kweintanethi, urhwebo lomda we-e-Commerce kunye neminye imiba.
VI. Amathemba oPhuculo
(I) Uqikelelo lweMarike
Ngokuphuculwa kokuqonda kwendalo esingqongqo, ukwazisa kwezempilo, ukunyuka kwenkqubo yokhenketho kunye nenkxaso yemigaqo-nkqubo karhulumente, imfuno yentengiso yeeseti zengqolowa ziya kuqhubeka nokwandisa. Kulindelwe ukuba ubungakanani bentengiso yeeseti zengqolowa zengqolowa ziya kugcina izinga lokuqalisa ngokukhawuleza kwiminyaka embalwa ezayo.
(Ii) Uhlalutyo loPhuculo
Iimveliso eziphezulu
Njengoko iimfuno zabathengi kumgangatho wemveliso kunye nomgangatho ziyaqhubeka ukwanda, iiseti zengqolowa zengqolowa ziya kuphuhlisa kwicala eliphezulu. Iimveliso zokuphela ziya kusebenzisa izinto eziluhlaza eziluhlaza kunye neenkqubo eziphambili zemveliso, ngokusebenza okungcono kunye nomgangatho.
Uxinzelelo lwe-brand
Njengoko ukhuphiswano lwentengiso luyasinceda, iflethi yengqolowa yengqolowa iya kuphuhlisa ngokuthe ngcembe kwicala le-frientration. Ezinye iimpawu ezaziwayo ziya kuhlala zesabelo esikhulu sentengiso ngenxa yeengenelo zabo zentengiso, imveliso yemveliso kunye neendlela ezibalulekileyo.
Ukwahluka kwesitayile
Ngophuhliso kunye nokwakhiwa kwetekhnoloji ye-Intanethi, iindlela zokuthengisa zengqolowa zengqolowa ziya kuphuhlisa kwicala lendawo ezahlukeneyo. Intengiso ekwi-Intanethi iya kuba yenye yeendlela eziphambili zokuthengisa, ngelixa intengiso ye-intanethi, urhwebo lwe-e-Commerder kunye nezinye iindlela ziya kuqhubeka nokwandisa.
Ukwanda kwentsimi yesicelo
Intsimi yesicelo yeseti yengqolowa yengqolowa iya kwandisa ngokuthe ngcembe. Ukongeza kwintsapho yokutyela yosapho, ukuhamba kunye nemisebenzi yangaphandle, iya kusetyenziswa kwiihotele, iivenkile zokutyela, izikolo kunye nezinye iindawo.
VII. Ukuqukumbela
Njengohlobo olutsha lwetafile yendalo, iiseti zengqolowa zengqolowa ziyindalo kwaye zinobuhlobo, zikhuselekile kwaye zisempilweni, zihlala zilungile, kwaye zihlangane, kwaye zihlangabezane nabathengi bezinto ezizinzileyo. Ngokwandiswa okuqhubekayo kwemfuno yentengiso, ukuqhubela phambili okuqhubekayo kovelwano lwetekhnoloji kunye nokuphumelela kwezemihlaba okhuphiswano, ishishini lengqolowa elichetyiweyo liza kulungelelanisa ithemba elibanzi zophuhliso. Iinkampani ezifanelekileyo kunye nabatyali mali kufuneka zibambe ithuba, inyuse ubugcisa bezobuchwephesha kunye nesakhiwo sentengiso, sanda ngeendlela zentengiso, kunye nokuphucula imigangatho yemveliso kunye namanqanaba enkonzo ukudibana nabathengi kunye nokufezekisa uphuhliso oluzinzileyo lwamashishini.