Mu jiniang City, dera la Fujian, dziko lodzaza ndi nyonga,Kampani ya Naikeili ngati ngale yowala, yopepuka kuwala kokongola. Ndi mphamvu yake yapadera, mzimu wapadera komanso zoyesayesa zambiri, kampani ya Naike yakhazikitsa chizindikiro m'mafashoni ndikukhala chitsanzo kuti makampani ambiri aphunzire.

1. Mbiri ya kampani
Kampani ya jiike naikeidakhazikitsidwa mu 2008 ndipo ndi bizinesi yapamwamba kwambiri yomwe imayang'ana pa matayala a tirigu. Imakwirira gawo la mamita a 100-500 ndipo limakhala ndi zida zamakono zopangira, zida zapamwamba za R & D ndi gulu labwino kwambiri.
Kuyambira kukhazikitsidwa kwake, kampani yomwe idakhazikitsidwa nthawi zonse ku malingaliro a bizinesi ya "kupulumuka mwakuthupi ndi chitukuko mwa chidziwitso"
2. Mphamvu yaukadaulo
1. Kugulitsa ndalama
Kampani ya Nike imalumikizana ndi kufunikira kwakukulu kwa luso laukadaulo ndikuwonjezera ndalama za R & D. Chaka chilichonse, kampaniyo imawononga ndalama zoposa 70% ya ndalama zake pa R & D potsimikizira kuti kampaniyo imakhala nthawi zonse pamakampani. Nthawi yomweyo, kampaniyo imagwiranso ntchito mayunivesite odziwika bwino komanso mabungwe asayansi kunyumba ndi kudziko lina kupita kukachita zachitukuko komanso kukulitsa njira yolumikizirana.
2. Gulu la R & D
Kampaniyo ili ndi gulu labwino kwambiri la R & D, lomwe mamembala ake ali ndi madokotala, ambuye ndi mainjiniya omwe ali ndi zochulukirapo. Amakondana m'mayendedwe achilengedwe,Mabatani a tirigu,A BAMBOO CHEBIVEYndimagawo ena, ndipo khalani ndi chidziwitso cholimba komanso chothandiza kwambiri. Gulu la R & D limatsogozedwa ndi kufunsa kwa msika komanso mosalekeza zoyambika zatsopano komanso zopikisana, kupereka chithandizo chokwanira cha kampani.

3. Ukadaulo
Pambuyo pa ntchito yolimbikira, naike adakwaniritsa zipatso zambiri pamalingaliro aukadaulo. Izi zathandizanso kukonza magwiridwe antchito, kuchepetsa ndalama zopangira, ndikuwongolera kukwera bwino, ndikuyika maziko olimba a chitukuko cha kampaniyo.
Iii. Mphamvu kupanga mphamvu
1. Kupanga zida
Nike yakwanitsa kupanga zida zopangira ndi mizere yopangidwa yokha yomwe ingakwaniritse zosowa zazikulu. Kampaniyo yakhazikitsa zida zapamwamba pokhala kunyumba ndi kudziko lina kuti zitsimikizire bwino malonda komanso opanga. Nthawi yomweyo, kampaniyo ikupitiliza kukweza zida zopangira zokhazokha kuti zithandizire nokha ndi zida zanzeru, kuchepetsa mtengo wopanga, ndikusintha phindu lachuma.
2.
Kampaniyo yakhazikitsa dongosolo lokwanira lopanga komanso limapangitsa kuti kasamalidwe kazinthu zopanga molingana ndi zofunikira za iso9001 dongosolo la chilengedwe, ohsas1800. Makampani amayika makampani 6s pofuna kuonetsetsa kuti malo opangira ndi oyera, mwadongosolo komanso otetezeka. Nthawi yomweyo, kampani imalimbitsanso kuyendetsa bwino ntchito kupanga, kupanga ndi kukonza zowunikira, cholumikizira chilichonse chimayang'aniridwa kuti chitsimikizidwe ndi chinthu chamagulu ndi zofunikira za makasitomala.

3. Kupanga mphamvu
Ndi kukula kosalekeza kwa mtengo wamsika, kampani ya Naike ikupitilirabe kukulitsa mphamvu yake yopanga. Zogulitsa za kampaniyo sizimangogulitsidwa bwino pamsika wapabanja, komanso kutumizanso kumayiko ena ndi zigawo kutsidya lina, kuwina kutamanda madansi ndi matamando osiyanasiyana kwa makasitomala.
Iv. Mphamvu Zazipatso
1.
Kampani ya Nike nthawi zonse imaona mtundu wa bizinesiyo ngati njira ya obisalayi komanso amatulutsa mwamphamvu malinga ndi miyezo yadziko komanso miyezo yamakampani. Kampaniyo yakhazikitsa dongosolo labwino kwambiri, kuchokera pakubala, chifukwa chopanga zopangira, zojambula zilizonse zimayang'aniridwa moyenera kuti zitsimikizike bwino. Nthawi yomweyo, kampaniyo imalimbitsa kayendetsedwe kakalembedwe kakale, imathetsa mavuto mwachangu ndi makasitomala pakugwiritsa ntchito, ndikusintha chikhutiro cha makasitomala.
2. Ndemanga Zatsopano
Nico imayang'ana pazakudya zazakudya komanso zopatsa mphamvu zopangidwa ndi zinthu zopikisana. Chaka chilichonse, kampaniyo imatha kugwiritsa ntchito mankhwala ambiri, chuma komanso chitukuko chofufuzira ndi chitukuko, komanso kukhazikitsa zinthu zatsopano, komanso zopangidwa ndi mitengo yapulale.
V. Kutsatsa
Nico imayang'ana kutsatsa ndipo wakhazikitsa dongosolo lathunthu. Kampaniyo imalimbikitsa msikawu chifukwa cha ziwonetsero zapakhomo komanso zachilendo pa intaneti, kutsatsa komanso njira zina kukonza mawonekedwe a kampani ndi chithunzi. Nthawi yomweyo, kampaniyo imalimbitsa kulumikizana ndi kusinthana ndi makasitomala, kumvetsetsa zosowa za makasitomala, ndikuthandizira makasitomala omwe ali ndi zomwe amakonda ndi ntchito ndi ntchito.
Vi. Chikhalidwe cha Corporate
1.
Pulogalamu yamakampani ya Nico ndi "kutsatira zinthu zakuthupi ndi kukhala ndi chisangalalo cha uzimu kwa onse, kupanga dziko lapansi kukhala lokondera, komanso zimapangitsa miyoyo ya anthu kukhala yabwino." Kampani nthawi zonse imatenga makasitomala monga pakati, mosalekeza imathandizanso bwino malonda ndi gawo la ntchito, ndikupanga mtengo wokulirapo makasitomala. Nthawi yomweyo, kampaniyo imamvetseranso kukula ndi kukula kwa ogwira ntchito, akuwapatsa antchito ndi mwayi wabwino wogwira ntchito komanso mwayi wokhazikika. Kuphatikiza apo, kampaniyonso imakwaniritsa bwino ntchito yake ndipo imabweretsa chuma chochuluka kwa anthu.

2. Mfundo zamakampani
Makhalidwe a kampani ndi "kukumbukira ndi kudzipereka; Cholinga champhamvu, chovuta kutsutsa zolinga zapamwamba; Kuyesayesa ayi kuposa wina aliyense; Kupanga kwatsopano kwa tsiku lililonse; Moyo Waukulu, Ntchito Yosangalatsa ". Kampaniyo nthawi zonse imatsatira magwiridwe antchito oona mtima, amakhala ndi malamulo ndi malangizo, ndikukhazikitsa chithunzi chabwino. Nthawi yomweyo, kampaniyo imalimbikitsa zazachilengedwe komanso zoyambika zatsopano komanso zopikisana. Kuphatikiza apo, kampaniyo imalipiranso kukhazikitsa ubale wogwirizana ndi makasitomala, ogulitsa, othandiza, ndi zina. Pomaliza, kampaniyo imakwaniritsa bwino ntchito yake komanso imathandizira kuti anthu azikhala mgulu.

3.. Masomphenya ogwirira ntchito
Masomphenya a kampaniyo ndi "kupanga njira yabwino kwambiri yachikondi ndi kuvutika ndi kukhala imodzi mwa makampani 100 omwe ali ogulitsira komanso otumiza kunja ku Fujian". Onse ogwira ntchito kampaniyo ndi ogwirizana, olimbikira ntchito komanso olowera, ndipo amapereka mphamvu zawo kuti kampaniyo ikhale. Nthawi yomweyo, kampaniyo imalimbikitsa ogwira ntchito kuti athandizire pagulu komanso kuchita nawo nawo nawo nawo nawo ntchito yochita nawo.
VII. Kukhala ndi udindo wapadera
1. Chitetezo cha chilengedwe
Nico imafotokoza zofunikira kwambiri kuteteza zachilengedwe ndipo zimalimbikitsa mwachangu zobiriwira. Kampaniyo yakhazikitsa dongosolo lathunthu loyang'anira zachilengedwe kuti mulimbikitse chilengedwe pakupanga ndikuchepetsa mpweya wambiri. Nthawi yomweyo, kampaniyo imalimbikitsa mwapang'onopang'ono kugwiritsa ntchito matekiti opulumutsa ndi kutuluka, kumachepetsa kugwiritsa ntchito mphamvu, ndipo kumathandizira kutetezedwa ndi chilengedwe.
2. Ubwino Wapakati
Kampaniyo imatenga nawo mbali pabwino pagulu ndipo imabwezeranso anthu. Kampaniyo imathandizira pa nthawi yonse monga maphunziro, umphawi uleya, ndi kuteteza chilengedwe kudzera pakupereka, zopereka, komanso ntchito zodzipereka. Nthawi yomweyo, kampaniyo imalimbikitsa ogwira ntchito kuti azigwira nawo ntchito yothandiza anthu kuti ithandizire kukhala ndi udindo wawo.
3.. Utoto Wantchito
Kampaniyo imapereka chidwi kwa ogwira ntchito pabwino komanso amapereka antchito okhala ndi malo abwino ogwira nawo ntchito ndikuchita mwayi wokhala ndi chitukuko. Kampaniyo imapereka antchito okhala ndi maubwino okwanira, monga inshuwaransi asanu ndi ndalama imodzi, amalipira pachaka, komanso mapindu apamu tchuthi. Nthawi yomweyo, kampaniyo imayang'aniranso ntchito yopanga ogwira ntchito, imapereka antchito ndi mwayi wophunzitsidwa ndi mwayi wotsatsa, ndikuwongolera mtundu wonse ndi kuthekera kwathunthu kwa ogwira ntchito.
VIII. Chikondi m'tsogolo
Kuyang'ana M'tsogolo, kampani yainema yaike ipitilize kutsatira njira za bizinesi ya "kupulumuka mwakuthupi ndi luso latsopano, mosalekeza kwaukadaulo, ndikupereka makasitomala omwe ali ndi zinthu zabwino ndi ntchito zabwino. Nthawi yomweyo, kampaniyo idzakulitsa misika yapanyumba komanso yakunja, kuwonjezeka kwa bizinesi, ndikukwaniritsa bizinesi yake.
Pankhani ya kusankha kwaukadaulo, kampaniyo ipitiliza kuwonjezera ndalama pakufufuza ndi kukulitsa, kulimbikitsa mgwirizano ndi mayunite apanyumba ndi akunja komanso mabungwe azachuma komanso mpikisano. Nthawi yomweyo, kampaniyo ingalimbitse chitetezo cha inshuwaralu yaluntha ndikuwonjezera mpikisano wa bizinesi.
Potengera kasamalidwe kazinthu, kampaniyo ipitiliza kulimbikitsa kuwongolera koyenera kopanga, kusintha bwino ntchito yofananira ndikuchepetsa mtengo wopanga. Nthawi yomweyo, kampaniyo ilimbikitsa kupanga mwanzeru komanso kukonza mawongolero ndi bizinesi yaphokoso.
Potengera kutsatsa, kampaniyo ipitiliza kulimbikitsa nyumbayo ndikuwonjezera mawonekedwe a kampani ndi chithunzi cha chizindikiro. Nthawi yomweyo, kampaniyo imalimbitsa kulumikizana ndi makasitomala, kumvetsetsa zosowa za makasitomala, ndikupatsa makasitomala zinthu ndi ntchito.
Pankhani yaudindo, kampaniyo ipitiliza kukwaniritsa chitetezo chake, amalimbitsa kuti chikhale pantchito pagulu, ndipo zimapereka zopereka zazikulu pagulu.
Mwachidule, kampani ya jiike ya jiike ipitilizabe kupanga chidwi kwambiri, zikhulupiriro zowoneka bwino, ndipo zimayesetsa kukwaniritsa zolinga za kampaniyo! Ndikhulupirira kuti ndi zoyeserera zolumikizirana ndi antchito onse, kampani ya NAIEIE idzapanga bwino mawa!