In today’s era of global advocacy of sustainable development, environmental awareness is deeply rooted in people’s hearts, and all industries are actively seeking a path of green transformation. In the field of tableware, Jinjiang Naike EcoTechnology Co., Ltd. has become a leader in the industry with its persistent pursuit of environmental protection concepts, outstanding innovation capabilities and advanced production processes. The following will provide a comprehensive introduction to the company.
I. Company Profile
Jinjiang Naike EcoTechnology Co., Ltd. was established in [year of establishment] and is located in Jinjiang, Fujian, a land of vitality and innovation. Since its establishment, the company has always focused on the research and development, production and sales of environmentally friendly tableware, and is committed to providing high-quality, green and environmentally friendly tableware solutions to consumers around the world. After years of development, Naike has gradually grown from a small enterprise to a comprehensive enterprise with extensive influence in the field of environmentally friendly tableware, with a modern production base, a professional R&D team and a complete sales network.
Core products and technologies
Product categories
Biodegradable tableware: This is one of the core product series of Naike. It uses renewable resources such as natural plant starch, bamboo fiber, straw fiber, etc. as the main raw materials and is processed through special processes. These tableware can be quickly degraded in the natural environment, and the degradation cycle usually ranges, which greatly reduces the long-term pollution of traditional plastic tableware to the environment. The biodegradable tableware series covers a variety of categories such as lunch boxes, dinner plates, bowls, chopsticks, spoons, etc., meeting the dining needs in different scenarios.
Melamine environmentally friendly tableware: This series of products not only ensures environmental protection performance, but also combines beauty and durability. Naike uses high-quality melamine resin materials and undergoes strict production process control to produce melamine environmentally friendly tableware that is non-toxic, odorless, high temperature resistant, and not easy to break. Its appearance design is exquisite, and its imitation porcelain texture is strong. It can be used in homes, restaurants, hotels and other places, bringing consumers a high-quality dining experience. Melamine environmentally friendly tableware includes various types of dinner plates, soup bowls, children’s tableware, etc., with rich styles and diverse color choices, meeting the personalized needs of different consumers.
Paper environmentally friendly tableware: Paper environmentally friendly tableware made of virgin wood pulp or recycled paper after special treatment has good waterproof and oil-proof properties. This kind of tableware is not only environmentally friendly and recyclable, but also light and easy to carry. Paper environmentally friendly tableware mainly includes paper cups, paper bowls, paper lunch boxes and other products, which are widely used in the fast food industry, takeaway delivery and other fields, effectively solving the environmental pollution problems caused by disposable plastic tableware.
Core technology
Material research and development technology: The company has a professional material research and development team and has established long-term cooperative relations with many scientific research institutions and universities at home and abroad. Through continuous research and experimentation, the company has successfully developed a variety of new environmentally friendly material formulas to improve the performance and stability of the materials. For example, in the research and development of biodegradable materials, the company has significantly improved the strength and toughness of biodegradable tableware by adding special additives and improving production processes, while maintaining good degradation performance.
Production process technology: Naike has introduced internationally advanced production equipment and process technology, and optimized and innovated it in combination with its own actual situation. In the production process, the company uses an automated production line to achieve full-process automated control from raw material input to finished product output, improving production efficiency and product quality stability. At the same time, the company pays attention to energy conservation and emission reduction in the production process, and reduces energy consumption and pollutant emissions by optimizing production processes and equipment transformation. For example, in the production process of melamine environmentally friendly tableware, the company uses advanced hot pressing molding technology to reduce the generation of waste and improve the utilization rate of raw materials.
Product design technology: The company attaches great importance to product design and has a creative and experienced design team. Designers have a deep understanding of market demand and consumer preferences, combining environmental protection concepts with fashionable design elements to create environmentally friendly tableware products with unique appearance and humanized functions. From the shape, color to detail design of the product, it fully reflects Naike’s pursuit of quality and user experience. For example, the company’s children’s environmentally friendly tableware series fully considers children’s usage habits and safety needs in design, and adopts cute cartoon shapes and bright colors, which are deeply loved by children.
Production and quality control
Production process
Raw material procurement: The company has established a strict raw material supplier screening and evaluation system to ensure that the purchased raw materials meet environmental protection standards and quality requirements. For raw materials of biodegradable materials, such as plant starch and bamboo fiber, the company directly cooperates with farmers or suppliers in the production area to ensure that the source of raw materials is reliable and of good quality. During the procurement process, the company conducts strict inspection and testing of raw materials, and only raw materials that pass various index tests can enter the production link.
Production and processing: According to different product types, the company adopts corresponding production processes for processing. Taking biodegradable tableware as an example, the production process mainly includes raw material mixing, molding, drying, polishing, packaging and other links. In the raw material mixing link, various raw materials are mixed according to the precise formula ratio to ensure the consistency of material performance; in the molding link, the mixed raw materials are made into the required tableware shape through injection molding, molding and other processes; drying and polishing links further improve the quality and appearance quality of the product; finally, after strict quality inspection, the product is packaged and put into storage.
Quality inspection: The company has established a complete quality inspection system, and strict quality control is carried out in every link from raw materials to finished products. During the production process, a combination of online testing and sampling testing is used to monitor the size, appearance, physical properties, chemical properties, etc. of the products in real time. For example, for melamine environmentally friendly tableware, its formaldehyde emission, temperature resistance, impact resistance and other indicators will be tested; for biodegradable tableware, its degradation performance and mechanical properties will be tested. Only products that pass all quality inspection items can be labeled with the brand logo of Naike and enter the market for sale.
Quality Certification
Jinjiang Naike EcoTechnology Co., Ltd. has always regarded product quality as the lifeline of the enterprise, actively promoted the construction of quality management system, and passed a number of international and domestic authoritative certifications. The company has successively obtained ISO 9001 quality management system certification, ISO 14001 environmental management system certification, US FDA certification, EU LFGB certification, etc. These certifications not only prove that the quality and environmental protection performance of the company’s products have reached the international advanced level, but also laid a solid foundation for the company’s products to expand into the international market.
IV. Environmental protection concept and social responsibility
Environmental protection concept runs through the whole process
Naike Company firmly believes that environmental protection is an important mission for the development of enterprises, and integrates environmental protection concept into the whole process of product research and development, production, sales and service. From selecting environmentally friendly raw materials to adopting energy-saving and emission-reducing production processes, from promoting the use of environmentally friendly tableware to advocating green consumption concepts, the company has always been practicing its commitment to environmental protection with practical actions. The company actively responds to the country’s call for “Green water and green mountains are gold and silver mountains” and is committed to contributing to improving the ecological environment and promoting sustainable development.
Social responsibility
Environmental protection publicity and education: The company actively carries out environmental protection publicity activities, and popularizes the knowledge and advantages of environmentally friendly tableware to consumers through holding environmental protection lectures, participating in industry exhibitions, and publishing environmental protection publicity materials, so as to improve the public’s environmental awareness. At the same time, the company also cooperates with schools, communities, etc. to carry out environmental protection education activities to guide young people to establish correct environmental protection concepts and cultivate their environmental protection habits.
Sustainable development practice: In addition to producing environmentally friendly tableware, Naike itself is also constantly promoting sustainable development practices. Within the company, energy-saving and emission reduction measures are implemented, such as using solar photovoltaic power generation systems to power some production equipment, promoting the use of energy-saving lamps and water-saving appliances, etc.; strengthening waste management, classifying and recycling waste generated during the production process, and reusing waste to reduce waste emissions. In addition, the company also actively participates in social welfare activities and supports the development of environmental protection public welfare.
Market and Sales
Market Positioning
Jinjiang Naike EcoTechnology Co., Ltd. positions itself as a mid-to-high-end environmentally friendly tableware market. The target customer groups mainly include consumers who pay attention to environmental protection and pursue quality life, as well as various catering companies, hotels, schools, government agencies and other group customers. With its high-quality products, good brand image and high-quality services, the company has occupied a certain market share in the mid-to-high-end environmentally friendly tableware market and gradually expanded its market influence.
Sales Channels
Domestic Market: In China, the company has established a complete sales network and sells products through distributors, agents, e-commerce platforms and other channels. The company has established long-term and stable cooperative relations with many well-known domestic catering chains, hotel groups, supermarkets, etc., and its products cover all major cities in China. At the same time, the company actively expands its e-commerce business and opens official flagship stores on mainstream e-commerce platforms such as Taobao, JD.com, and Pinduoduo to facilitate consumers to purchase the company’s products.
International Market: In the international market, the company actively explores overseas markets with the environmental protection and quality advantages of its products. The products are exported to many countries and regions such as Europe, America, Japan, South Korea, and Southeast Asia, and have been widely recognized and praised by international customers. The company continuously enhances the international reputation and influence of the brand by participating in international exhibitions and cooperating with foreign distributors. For example, the company participates in internationally renowned exhibitions such as the Frankfurt International Consumer Goods Exhibition in Germany and the Las Vegas International Gifts and Home Products Exhibition in the United States every year to showcase the company’s latest products and technologies and conduct face-to-face exchanges and cooperation with international customers.
Corporate Culture and Development Vision
Corporate Culture
Values: Jinjiang Naike EcoTechnology Co., Ltd. adheres to the core values ​​of “integrity, innovation, environmental protection, and win-win”. Integrity is the foundation of an enterprise’s foothold in the market. The company always adheres to the business principle of honesty and trustworthiness, and establishes long-term and stable cooperative relations with customers, suppliers, and partners; innovation is the driving force for the development of the enterprise. The company encourages employees to be innovative and continuously launch new products, new technologies and new services; environmental protection is the mission of the enterprise. The company is committed to providing environmentally friendly and healthy products to the society and promoting the green development of the industry; win-win is the goal of the enterprise. The company pursues common development with customers, employees, and partners to achieve mutual benefit and win-win.
Entrepreneurial spirit: The company advocates the entrepreneurial spirit of “unity, hard work, excellence, and pursuit of excellence”. In terms of team building, we focus on cultivating employees’ teamwork awareness and collaboration ability, and encourage employees to support each other and make progress together in their work; in terms of product quality, we pursue excellence and strictly control every product detail to ensure that product quality reaches the industry-leading level; in terms of corporate development, we set the goal of pursuing excellence, constantly challenge ourselves, surpass ourselves, and strive to become a leading enterprise in the environmentally friendly tableware industry.
Development Vision
The development vision of Jinjiang Naike EcoTechnology Co., Ltd. is to become the world’s leading provider of environmentally friendly tableware solutions. In order to achieve this vision, the company will continue to increase investment in research and development and innovation, and continuously launch products with higher performance, more environmental protection, and more market competitiveness; further optimize production processes, improve production efficiency, reduce production costs, and improve product cost performance; strengthen brand building and market promotion, enhance brand awareness and reputation, and expand domestic and foreign market share; actively fulfill social responsibilities and make greater contributions to promoting the development of global environmental protection.
In the future development path, Jinjiang Naike EcoTechnology Co., Ltd. will continue to adhere to the concept of environmental protection, driven by innovation, guaranteed by quality, and market-oriented, and continuously enhance the core competitiveness of the enterprise, and steadily move towards the goal of becoming a leading enterprise in the global environmentally friendly tableware industry. I believe that with the joint efforts of all employees of the company and the support and attention from all sectors of society, Naco will be able to create even more brilliant results and make greater contributions to human environmental protection and sustainable development.